The 4Ps: ESGAM Moderates Sustainable Finance Panel at the ESG & Brands Forum

On 25th September 2025, ESG Association of Malaysia (ESGAM) was delighted to moderate Panel 2, “The 4Ps of Sustainable Finance: People, Planet, Purpose & Profit,” at the ESG & Brands Forum. A huge thank you to the organizer for hosting this important discussion!

Our Chair of the Research Committee, Mr. Muzahid Shah A., Group CEO of iForte and Brandt International, led a dynamic session featuring three influential leaders who provided deep insights into integrating ESG for long-term value:

– Dr. Ts. Hj. Muhtar Bin Suhaili, Group Chief Executive Officer (GCEO), Eastern Pacific Industrial Corporation Berhad
– Ms. Tan Ai Chin, Managing Director, Senior Banker and Head of Investment Banking, OCBC Bank (Malaysia) Berhad
– Tengku Adrinna Tengku Azman Tengku Azman, Head of Sustainability, AEON

Top 3 Takeaways from the Discussion:
1. Sustainable Finance is the Future: Embracing sustainability is a pathway to profitability, not a trade-off. Ensure you make ESG a part of your organizational culture and lifestyle, and do not treat it as a checklist.

2. People-First Drives Resilience: Investing in your team and community builds a competitive advantage. Putting people first—such as through initiatives helps give your business a competitive and sustainable edge and ensures inclusive growth for SMEs and the community.

3. Lead with Purpose: Purpose must drive your strategic direction, not be treated as a side project. This approach helps attract capital, retain talent, and build long-term value while safeguarding your profit.

The panel successfully explored a holistic framework that aligns financial returns with social equity, environmental stewardship, and long-term impact. Integration, not compliance, is the path forward.

#ESGAM #ESGandBrandsForum #The4Ps #PeoplePlanetPurposeProfit #IntegrationNotCompliance